The single most important aspect of business is the finesse you exhibit when you are with your “audience.” In coaching and teaching communication leadership, I often remind learners to “be kind to your audience.” And I constantly remind them to, “Take responsibility for your audience’s experience of you.”
Who is your audience? Everyone around you.
Whether you are sitting with your boss having a one-on-one conversation, texting a friend or standing on stage in front of 10,000 people: you are with your audience.
Consider how profound your silence is, if you aren’t active on social media. Consider the cost to you, if you are not treating other people like your audience.
Consider the consequences of being aggressive, withholding, menacing, lazy, jealous, insensitive or crazy (even momentarily).
Consider the power of communication with the intention to help your audience move forward – while you are also serving your own goals. Consider how that gives you a competitive advantage in a job interview, the chance for a promotion, and a referral from someone who simply knows you online, or any other situation that matters.
The terrible truth is: every word, every image, every frame of video, and even silence lifts you up or tears you down in the eyes of your audience.
This might include the people who share air with you, like at the office. It includes all your social media posts and comments, all the book reviews or LinkedIn messages you write and all the Periscope, YouTube, and Sooth you create. All the Skype, Facetime, and other relatively real time communication channels you use.
Got it? Anyone who can hear you, see you or otherwise catch your drift: those people are your audience.
The good news is: your greatest, fastest, and most profitable way to reach your desired outcomes is completely in your command. Your success depends on the next word you say, and the word after that, and so on.
Finesse in communication isn’t something tricky like it is in billiards, baking bread or doing anything that demands extraordinary skills.
Communication done with finesse kindly takes into account the ability of your audience to understand and focus on your message, and responsibly putting it in words your audience will embrace because they see evidence you are trustworthy and caring.
With everything you might do to create wealth and profit, consider how simple and productive it is to be kind and responsible.
Those two qualities drive offers and referrals to you, give evidence you are the most attractive candidate or partner, and give people the faith to sign contracts and do deals with you.
If you would like to become a communication leader – and you will be in Southern California on October 10 and 11: join me at my Personal Branding Boot Camp at UCLA Extension. Use Promo Code: W7199 to get 10% off PLUS an hour with me one-on-one (a $495 session FREE).
If you have a question I can answer: email me at Nance@NanceRosen.com, and I will do my best to move you forward. Just put Boot Camp in the subject line, so I know to look for you.
Wildest offer ever from UCLAx and me. Register for my Personal Branding Boot Camp (October 10 and 11, and use PROMO CODE W7199 for 10% off PLUS a one-on-one coaching session with me ($495, my GIFT). Now, let’s talk about boot camps!
A boot camp is a famously crushing work out with a drill instructor yelling at you. Or a personal trainer screaming to do “four more.” Why would anyone go to a boot camp? Because it’s actually an immersion, a totally dedicated and focused period of time when you do all the things you should do – with no excuses or distractions. Surrounded by people with intense motivation, which amplifies your own energy and dedication.
A boot camp is the fastest way to get into shape.
What does this have to do with personal branding, your career or business success?
Twice each year, I give the Personal Branding Boot Camp at UCLA Extension – and it’s about to come up. On October 10 and 11, from 9 AM to 4 PM: you can get down and deep with an amazing group of fellow campers; each stretching their brains and expanding their potential.
Simply put: you accelerate your trajectory toward success.
As UCLAx puts it:
In just two days, master the art of branding you! This seminar is perfect for people in career transition who want to discover their passion, solo-entrepreneurs and small business owners who want to attract new clients, or job seekers looking to attract quality job offers.
Get the secrets of using personal intelligence and reputation-building to reach your goals, and learn to leverage the power of social media.
In a structured, fun and supportive workshop, pinpoint your authentic and most attractive qualities, create a unique selling proposition and learn how to communicate online and on-ground in a powerful, engaging style.
Get tips on creating your own visual brand for your social networking pages and blog, plus advanced techniques for LinkedIn, Facebook, Twitter, Pinterest and more. Enjoy lots of interaction, personal development exercises, and guest speakers.
Here’s A Gobsmacking Bonus Offer
If you are able to register and make it to Los Angeles for this event, I have a big bonus for you.
I will personally coach you for a one hour, one-on-one session, to make sure you get a huge leap forward on your career or business success. This one-hour coaching session is $495, but if you come to the boot camp: it’s yours FREE.
So, come for the amazing transformation you will make over the weekend, and then schedule your coaching session with me for your personal one-on-one follow up. That way you can get all the personal attention you need.
I want to ensure this a huge win for your personal brand. That’s why I am making this one-on-one coaching offer.
I have clients all over the world, so we can use a myriad of ways to hold your session – and record it, so you have a refresher whenever you desire. You can even see me coach live on CNBC TV at NanceSpeaks!.
If you want more information – please email me at Nance@NanceRosen.com. Subject line: Camp.
Or, register by going directly to http://bit.ly/1JKN6KK.
See you in Los Angeles, on campus at UCLA!
Going back to work after the Labor Day holiday brings up all kinds of feelings. It’s evocative of going back to school, after summer vacation. It’s the return to normal. Normal is not necessarily a good thing.
The workplace is a lot like high school. It’s fraught with angst about being in or out, being smart or not, and being liked or not liked.
According to new research, employees are not into liking each other. They are not making any effort to build relationships with each other.
They are there to do a job or at least put in the time, go home and maybe find something better while grazing on LinkedIn or dozens of other job sites.
It turns out the workplace has become “transactional” for almost all employees. There’s an expectation that it’s simply a matter of time before you leave volun